H&M teams up with unexpected partners to create collection


H&M      Post-it

From Maison Martin Margiela to Comme des Garçons and Alexander Wang over the past 15 years the Swedish retailer has teamed up with some of the most prestigious names in fashion. But now, H&M teams up with Post-it, who produce sticky post-it notes. Its not without reason that the retailer has teamed up with the stationary brand.  The similarities - both have functioned as companions aiding people from all walks of life to express themselves for several years.

As the Hypebeast notes, in an age when everyone seems to collaborate with everyone in constant pursuit of newness and hype, a collection that pays tribute to something as common as the Post-it note could be considered as an ironic take on the situation. 

 The collection comprises tees and long sleeves carrying the Post-it Brand logo, alongside polo shirts featuring the logo as an allover print. Accompanying the apparel is a range of accessories including caps, socks, a cardholder, and a pair of sneakers. Also dropping is a summer-ready range of shorts and tees.


This collection will be available in all of H&Ms stores worldwide.